MSV (MotorSport Vision) is one of the UK’s leading motorsport operators, managing multiple event sites across the country. With a calendar of more than 30 events each year, ranging from family-friendly motorsport days to large-scale racing events, MSV faces the challenge of keeping thousands of attendees safe and satisfied while coordinating complex logistics across different venues.
For MSV, no two events are the same. “Each of our sites has its own operational team, and every location comes with unique challenges,” explains Alex, Event Project Manager at MSV. “Some sites require careful vehicle management, while others need specific arrangements for foot traffic. We have to collaborate closely with each site team to ensure everything runs smoothly.” This constant juggling act highlights the need for a centralized, reliable planning solution.
Finding a Single Source of Truth
OnePlan has become the cornerstone of MSV’s operational workflow. The platform allows the team to map out venues digitally, model traffic flows, and visualize crowd movements in advance. “Using OnePlan, we can quickly see how many cars can go into a particular area and work with the operations teams to determine if it’s feasible. It helps us make small but crucial changes to traffic flow and site accessibility, which ultimately improves the attendee experience,” Alex adds.
By testing layouts and simulating scenarios before arrival, the team can proactively address potential pinch points rather than reacting to issues on the day. OnePlan also enables real-time collaboration across sites and teams, reducing the need for multiple visits and minimising the risk of miscommunication. “Being able to collaborate with our site teams live in OnePlan saves us a huge amount of time. We can flag issues immediately and make adjustments without having to physically travel to each circuit,” says Alex.
Saving Time and Keeping Everyone on the Same Page
Time efficiency is critical in MSV’s planning process. Coordinating suppliers, contractors, and staff across several events simultaneously could easily become overwhelming. OnePlan provides a shared visual reference, ensuring everyone, from core staff to contractors, is working from the same playbook. Alex reflects, “OnePlan has completely changed how we communicate between our teams. It keeps everyone aligned and ensures we’re all working from the same plan.”
This alignment allows MSV to focus on fine-tuning operational details rather than spending time on repetitive clarifications or on-site troubleshooting. Lessons learned from previous events are captured digitally, enabling continuous improvement for every new event. “Over time, we’ve learned which areas allow better traffic flow, where pinch points occur, and how to optimize the layout. OnePlan helps us make these changes efficiently and ensure growth without compromising safety or quality,” Alex explains.
Keeping Safety Front and Center
Safety remains a central concern. By modeling crowd movement, access routes, and emergency paths, MSV can anticipate and mitigate risks before events take place. Alex notes, “The crucial changes always happen in the planning stage. OnePlan allows us to look at what worked in previous years, adjust for potential risks, and make improvements before the event.”
This proactive approach ensures both attendee safety and a smooth, professional experience. Crowd flows are smoother, vehicle management is more precise, and accessibility is enhanced, all contributing to a higher-quality visitor experience.
Seeing Results Across Every Event
The combination of OnePlan and MSV’s hands-on expertise has transformed their approach to multi-site event planning. Remote collaboration reduces the need for site visits, freeing up staff to focus on strategic planning rather than reactive problem-solving. Operational decisions are informed by data and past experience, leading to smarter layouts, optimized traffic flows, and improved accessibility.
MSV now enjoys a level of efficiency that allows them to scale their events without compromising safety or quality. OnePlan acts as a central hub for knowledge, recording what works and what doesn’t, ensuring continuous improvement. “OnePlan is really the start of our creative process,” Alex notes. “It allows us to see, simulate, and make informed decisions, ensuring every event runs smoothly from start to finish.”
With this approach, MSV continues to deliver exceptional motorsport experiences across multiple sites, year after year, maintaining high standards of safety, operational excellence, and attendee satisfaction.
Photos: MSV Group
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